NotchIA NotchIA

Tech guide · macOS · May 2026

Mac App Store vs Homebrew: which to choose in 2026?

By Axel Courty · May 27, 2026 · 8 min read · macOS 14+ / 15+ / 26+

Short answer. The Mac App Store and Homebrew aren't competitors — they're complementary. The Mac App Store (launched in 2011) offers ~30,000 apps signed and sandboxed by Apple: safe, simple, automatic updates. Homebrew (created in 2009 by Max Howell) ships ~7,000 GUI casks and ~7,000 CLI formulae: more freedom, full system access, outside the sandbox. Most power users rely on both depending on the app: App Store for Things 3 or 1Password, Homebrew for Raycast, NotchIA, or Karabiner-Elements.

Table of contents

  1. Mac App Store: what is it?
  2. Homebrew: what is it?
  3. Side-by-side comparison on 10 criteria
  4. When to choose the Mac App Store
  5. When to choose Homebrew
  6. Apps available only through Homebrew
  7. How to install Homebrew
  8. FAQ

Mac App Store: what is it?

The Mac App Store is Apple's official store for macOS, launched on January 6, 2011 with Mac OS X 10.6.6 Snow Leopard. It now hosts roughly 30,000 applications, all subjected to Apple's review process, signed with a developer certificate, and run inside a sandbox introduced in 2012 that restricts system access.

For whom?

The Mac App Store targets mainstream users: anyone who wants to install an app in two clicks, without Terminal, without managing signatures, with a single Apple ID for sharing purchases across family devices. It's the default option for anyone coming from iPhone or iPad.

Strengths

Limitations

Homebrew: what is it?

Homebrew is an open-source package manager for macOS and Linux, created in 2009 by Max Howell. It runs from the command line via the brew command and offers two catalogs: formulae (CLI tools: git, node, python, ffmpeg) and casks (GUI apps: Chrome, VS Code, Slack, Docker). In 2026, roughly 7,000 casks and 7,000 formulae are available, maintained by thousands of contributors on GitHub.

For whom?

Homebrew targets power users, developers, sysadmins and anyone comfortable with Terminal. It's the de facto standard for setting up a developer Mac in minutes via a reproducible Brewfile script.

Strengths

Limitations

Side-by-side comparison on 10 criteria

Criterion Mac App Store Homebrew
SecurityReview + sandbox + notarized signingTrust in the maintainer, open-source auditable
UpdatesAutomatic in the backgroundbrew upgrade manual or cron
System accessSandboxed, limited accessFull access (Accessibility, global shortcuts)
Install performanceFast Apple CDN downloadDepends on vendor CDN, often comparable
Catalog~30,000 apps~7,000 casks + ~7,000 CLI formulae
PricingApple handles payment + 15–30% commissionDirect vendor payment, no commission
PrivacyApple ID required, Apple telemetryNo account, anonymous opt-out Homebrew telemetry
Menu-bar / Accessibility appsImpossible (sandbox)Possible (Raycast, NotchIA, AltTab)
UninstallationDrag to Trash, cleanbrew uninstall --zap
Target audienceMainstream, beginnersPower users, devs, sysadmins

When to choose the Mac App Store

The Mac App Store is the right call in these situations:

In 2026, vendors like Cultured Code (Things 3), Pixelmator Team, and Omni Group still distribute exclusively via the Mac App Store for user simplicity and Family Sharing.

When to choose Homebrew

Homebrew becomes essential as soon as you hit one of these situations:

Apps available only through Homebrew

Some iconic Mac apps have never been on the Mac App Store, because of sandbox constraints:

Example · Distribution outside the store

NotchIA

Essential free · Lifetime Pro €24.99

NotchIA turns the MacBook notch into an interactive cockpit (media, calendar, Focus, live AI status, Apple Intelligence RSS Digest). The app requires the Accessibility API for global shortcuts, system Focus mode detection, and multi-source Now Playing integration (Apple Music, Spotify, YouTube Music). Apple does not allow these accesses inside the Mac App Store sandbox. Distribution: Homebrew cask (brew install --cask coaxel2/notchia/notchia) or direct DMG from notchia.app.

Other notable examples:

Note: Raycast started exclusively outside the store in 2020. Several apps follow the same path — Homebrew distribution first, eventually a "lite" App Store version.

How to install Homebrew

A single command to paste in Terminal:

/bin/bash -c "$(curl -fsSL https://raw.githubusercontent.com/Homebrew/install/HEAD/install.sh)"

The script downloads Homebrew, installs Xcode Command Line Tools if needed, and configures PATH. Duration: 2 to 5 minutes depending on your connection. No reboot required. Verify:

brew --version
# Homebrew 4.x.x

First use, for example installing NotchIA:

brew install --cask coaxel2/notchia/notchia

To compare or pick another install method, see NotchIA install methods.

Verdict: complementary, not competitors

The classic trap is framing Mac App Store vs Homebrew as a binary choice. They are two different tools for two different types of apps:

A typical macOS power-user setup in 2026 combines both: App Store for 5 to 10 signed and iCloud-synced apps, Homebrew for 30 to 50 CLI tools + 10 to 15 GUI casks. No conflict, no interference.

FAQ: Mac App Store vs Homebrew

Is Homebrew safe?

Homebrew is broadly safe: open-source project active since 2009, large contributor base, auditable code on GitHub. The risk lies in individual casks — each cask points to the vendor's server, without Apple's review layer. Recommendation: only install casks from known vendors and inspect the command before running it. Homebrew itself has required no root privileges since 2020.

Can I use the Mac App Store and Homebrew together?

Yes, and most power users do. The two systems coexist without conflict: Mac App Store for consumer and iCloud-native apps (Pages, Things 3, 1Password), Homebrew for CLI tools and apps that need system access (Raycast, NotchIA, Karabiner-Elements). No interference on updates or file management.

Do I need a Mac App Store account to use Homebrew apps?

No. Homebrew downloads directly from vendor servers, never through Apple ID. No account required. That's one of its major use cases: quickly install Chrome, VS Code, or Docker on a new machine without even signing into an Apple account.

Why aren't some apps like NotchIA on the Mac App Store?

The Mac App Store enforces a strict sandbox that blocks access to the Accessibility API, global system shortcuts, and advanced Now Playing integrations. Any advanced menu-bar app (Raycast, BetterTouchTool, Karabiner-Elements, NotchIA, AltTab) must therefore be distributed outside the store via Homebrew or direct DMG.

How do I install Homebrew?

Open Terminal and paste: /bin/bash -c "$(curl -fsSL https://raw.githubusercontent.com/Homebrew/install/HEAD/install.sh)". The install takes 2 to 5 minutes. No reboot required. Verify with brew --version.

Does Homebrew slow down the Mac?

No. Homebrew is inactive when not in use. No background daemon, no launch agent. Apps installed via brew run exactly as if they were downloaded as a DMG.

About the author. Axel Courty is an indie developer and creator of NotchIA, a macOS app that turns the MacBook notch into an interactive control center. Distributed via Homebrew (brew install --cask coaxel2/notchia/notchia) and direct DMG. Contact: notchia.app@gmail.com · github.com/coaxel2.

Download NotchIA Install methods

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